Tiny Threads Exchange

Project Overview

The Product

Product Duration

Design an app and a responsive website for parents to purchase and resell children's clothing. The target audience of Tiny Threads Exchange is parents in need of affordable clothing with children ages 0-14.

I began to work on this project in April of 2024 and have completed it over the course of a month. I dedicated approximately 20 hours a week to completing Tiny Threads Exchange.

Project Vision

Challenges

Provide accessibility to parents of varying demographics to access affordable clothing options.
Create a minimalistic UI that can be understood by all users regardless of internet literacy.
Design a cohesive interface that provides seamless transaction processes

Tiny Threads Exchange is an app and a responsive website that allows any user to purchase and resell children's clothing. For this project, I created a concise website in both desktop and mobile form and a dedicated mobile app which streamlines transaction processes with an emphasis on social good.

User Research: Summary

I conducted user research before wireframing in order to find pain points that could be addressed by my designs. Before conducting user research, I assumed that completing transactions and finding seller information would be a simple process for most adults if they were aware of a website that could aid them in these tasks. After my research, I realized that individuals of varying demographics did not possess equivalent internet literacy which could impact some users experience purchasing and selling clothes.

User Research: Pain Points

1. Internet Literacy

2. Qualifications

3. Time

Individuals of varying demographics do not possess equivalent internet literacy. I counteracted this issue by making my UI cohesive and concise to allow for easy comprehension.

Parents are often busy with work, multiple children, after school activities, and household duties. For this reason, I made the user journey simple and quick.

When completing online transactions, parents worry that they are obtaining quality items and that they are sending their items in the correct manner. I assuaged these concerns by providing condition information and item details about each piece of clothing. I also provided a list of parameters and selling instructions to ease selling concerns.

Persona: Lauren

Problem statement:

Lauren is a mother of 3 who works as a registered nurse. With limited time, she needs purchasing and selling her children's clothes to be simple.

Overview:

Education: Bachelor's Degree

Hometown: Tampa, Florida

Family: Husband, 7 year-old son, 5 year-old son, 2 year-old daughter

Occupation: Registered Nurse

Quote:

“I just don’t have a lot of time between work and the kids' extracurricular activities, I just need things to be easy and time efficient."

Goals:

Wants to quickly and easily purchase and sell clothing for her three children.

Frustrations:

Has limited time to do activities outside of the daily routine, is tired after a long day at work and looking after children outside of daycare hours.

User Journey Map:

Throughout the process of creating Lauren’s user journey map, I realized that Lauren was feeling overwhelmed with the task of buying and selling clothes for her children. To assuage these feelings, I talked Lauren through signing into to the website, and the processes of buying and selling clothes. I recognized that the cohesive UI made the user journey seamless and Lauren was able to purchase 2 shirts for her sons with minimal instruction. Once the items were purchased, Lauren felt relief that the task was complete.